Felicia Agnes Salim
Junior Art Director
MADE with _______.
Advertising, Mobile Design, Collateral, Brochure, Map, Digital, Print
2017
MADE With ______. is an advertising project that attempts to rebrand Orchard Road through the introduction of a DIY Culture that works in collaboration with brands found in Orchard Road. This brief was given by Fitch and won the Ready-To-Go Award.
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This project is targetted at Millennials of Singapore who claims that the Orchard road today lacks of uniqueness and variety of brands despite constantly going to there to pick out gifts for friends and families when occasions are round the corner.
MADE is split into 4 different phase of a customer's purchase journey and has 3 different approaches to it.
The name MADE with _____. is also an attempt to resonate and draw consumers closer through adding on a human touch to it. MADE with _____. provides an opportunity for brands that are usually seemingly distant to feel more relatable to individuals
Project was done with Tang Liang Ying, Francesca Fernandez and Lim Chu Sing Kaelyn.